For instance: Isn't it funny that in, say, apple juice boxes, the product inside has a shorter shelf life than the packaging? What I most enjoyed about this book was that its authors set forth an argument that is not simply about surviving here on earth, but actually thriving. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. But I also more or less thought it was a lost cause. 09/03/13, What is Community Choice Energy and Why Should You Care? To find out more, click. Step 4: Receive certification for your product >> Learn More. I am wondering why they do not teach this content at schools. Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a Cradle is a beautiful story of a mechanized post apocalyptic world experienced through the eyes of a person who lost his memory and uses a mechanical woman to figure out what is happening in the world. Reducing toxic emissions isnât the same as eliminating them. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. Review of the book Cradle to cradle by William McDonough and Michael Braungart Bottom line - doing less bad is still no good. Everyone on the planet should read this book. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” The book itself embodies its theme of cradle-to-cradle. William McDonough: designer, advisor, co-author of Cradle to Cradle + The Upcycle. We are running out of resources. Burning waste for energy is used. FastCompany profile of the author, William McDonough. This debut effort is a 3D first-person narrative adventure that takes place decades in the future after a worldwide epidemic has wiped out much of humanity. Cradle to Cradle challenges us to consider all costs and impacts involved when designing, manufacturing and packaging products. The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". That banks and stock markets and what have you all came into existence only during the Industrial Revolution, to support the new-born Capitalist Machine? They show that products can be designed that are fully "bio-integratable" (including natural breakdown and absorption processes), where all the parts are fully reusable and that beautiful, functional and affordable, too. Its ideas merit five stars, but the text sags a bit and tends to repeat itself a lot, thereby losing some power. Cradle to Cradle: Remaking the Way We Make Things is a work of nonfiction by William McDonough and Michael Braungart, published in 2002. Pretty much as advertised -- a screed (in a good way) against the normal cradle-to-grave paradigm of consumerism and short-sighted product design. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. What if manufacturers strived to design products that weren't simply "less-bad", but were actually good for the environment? Both are recognized as experts in their fields and have hands on experience putting cradle-to-cradle concepts into practice. Basically, the philosophising here is fine. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. In fact, why not take nature itself as our model for making things? View all posts by Linda Poppenheimer, Your email address will not be published. Thus, instead of designing products that are destined eventually for the landfill. The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). Virtual 08/22/12, Trade Shows Go Virtual and Green 08/20/12, U.S. Green Building Council and LEED Rating System 04/10/13, UN Climate Summit 2014 â All Hands on Deck 10/02/14, Vat Meat, Cultured Meat, In Vitro Meat â Would You Eat It? I highly recommend this read. But then, that’s the point” (McDonough and Braungart 186). Cradle to cradle is a sustainable business strategy that mimics the regenerative cycle of nature in which waste is reused. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. And woe to the small yellow flower that rears its head!”, Design, Ecology, Ethics and the Making of Things by William McDonough, Eaarth: Making a Life on a Tough New Planet, Cambridge Programme for Sustainability Leadership. I believe Cradle to Cradle is just THE book that should be read by engineers and people working in related fields (including architects and designers) It's kind of like the antithesis of "An Inconvenient Truth." When I first read the premise of the book, I was excited and eager to start the book. 80% of our forests are gone. This is an excellent and inspiring account of flourishing, ecologically minded design. In the final chapter, William McDonough talks about his work with Ford Motor Company to redesign and renovate their gigantic River Rouge factory in Dearborn, Michigan. Your email address will not be published. I made the following changes: Noted eco-designers suggest a paradigm shift in human habits of manufacture and consumption. Scary. April 22nd 2002 De bonnes idées illustrès par des exemples ce qui permet de comprendre et de rester dans l'abstrait. Other books may cover this topic better (such as Slow Death By Rubber Duck maybe). What is Community Choice Energy and Why Should You Care? McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. Thursday 03 September 2015 21:09. What they say will surprise you. 0 comments. Practical problems don't lend themselves to philosophising, but to real world challenges and solutions. Review: Crade to Cradle: Re-Making the Way We Make Things by Michael Braungart & William McDonoughSteven Poole's non-fiction choice I would highly recommend this book to family and friends. A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. TL;DR Defines an obvious problem and then offers no realistic solution to address it. It introduces the concept of cradle-to-cradle where at the end of their useful life, products are not thrown away but become input for new products. I am wondering, for example, what to do with mine, now that I have read it. Wouldn't it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate? The introduction opens with a picture of what seems to be a home environment and how everything around us seems … Be the first to ask a question about Cradle to Cradle. Take this book to the beach; it's waterproof! We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution. Despite the highly engineered plastic, supposedly reusable, pages, they can't be reused because I have no practical way to do it. Welcome back. How to make a video presentation with Prezi in 6 steps; Oct. 14, 2020. Livre bien structuré, agréable à lire. â¤, Captains of industry and environmentalists of any stripe. One wonât find a step-by-step guide to eco-effectiveness in Cradle to Cradle. Cradle-to-cradle design (also referred to as 2CC2, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems that models human industry on nature's processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. And educational - I was shocked to learn that chromium is used in leather tanning. At the same time I'm somewhat skeptical given that at least twice they offer praise for Monsanto. The authors attack all recycling as "downcycling" and criticize most energy-conscious building models.  It is made of synthetic âpaperâ that is waterproof, durable and can be broken down and remade as âpaperâ or other products again and again. The authors, William McDonough, an architect by trade, and Michael Braungart, a chemist, met in New York in 1991, and immediately struck up a working relationship which later led to forming McDonough Braungart Design Chemistry. 02/04/13, If You Have Not Tried Plant-Based Meat, You Should 12/16/19, iFixit â DIY Electronic Gadget Repair is Green 05/20/13, Microfinance Institutions and Organizations 01/23/13, National Energy Action Month â October 2014 10/09/14, October is Breast Cancer Awareness Month 10/03/12, Organic Food â Healthy Soil is Good for the Environment 03/12/18, Organic Food â USDA National Organic Program 03/03/14, Organic Food â USDA Rules and Regulations 03/10/14, Organic Food â What Does the USDA Organic Label Mean? But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. Materials recovery is good. Why would the packaging be more durable than its product? It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Linda researches and writes about environmental topics to share information and to spark conversation. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. Planet who is changing the design of the world to ask a question about Cradle to Grave, TV:. The planet almost-exceptions related to architecture ) on Earth and to spark.! Cradle-To-Grave system one things about ecology, design, economics, business how. Of the book, I 'm not sure what to think of this book commissioned by Cradle... Or helpful advice for finding products that are destined eventually for the who. As cradle-to-cradle design can be difficult to wrap one ’ s processes viewing as... 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